Swigart AnnaDiscovery Phase.
Before creating hotel apps and mobile booking apps, a proper research and marketing process is conducted. This research phase is known as the “discovery phase” and is the first step in the hotel app development process. Hotels use the discovery phase to conduct thorough market research on competitors, existing mobile apps, products and services for the travel sector.
This research determines if your hotel app and mobile booking app can address any existing gaps in the travel market. Based on the study, app developers create an MVP feature checklist for the upcoming app design phase.
Design phase.
During the design phase of the mobile hotel app design, the hotel app features are conceptualized based on the results of the previous study. Mobile hotel apps can create design features, search, filtering and booking functions specific to the hotel chain. These mobile app features highlight relevant information about their services to users through hotel detail screens.
The hotel detail screens contain information such as size, number of rooms, location map features, promotions, and in-room amenities. The design of a mobile app also depends on its unique value proposition, which is how its services and features will address the unique concerns of end users.
Design phase of the booking app
App design
Designing a hotel app consists of creating a minimum variation product (MVP) feature list. This list of app features is designed to meet the needs of the hotel chain. Each hotel app feature is also designed to provide users with a unique value proposition. App features such as a basic hotel information screen, a list of nearby amenities, facility maps, a list of search filters, and general hotel service information are core features of most hotel booking apps.
Development Phase
Hotel chains can contract code-free app development services with reputable companies using platforms such as AppMaster. This platform can be used to build hotel apps with basic MVP features or more complex app development, complete with source code. The AppMaster platform allows users to customize their unique source code for their hotel apps.
Testing phase when creating a booking application
This stage is a soft launch of the hotel app to test the app’s development capabilities and user experience. Users can test how well the mobile app displays hotel services, amenities, and room information on the hotel details screen. This process identifies issues such as errors, incorrect maps, slow search results, glitches, error messages or lack of accurate search results on the screen. User experience is also evaluated to determine the ease of on-screen navigation and social media accessibility, as well as to check how well the app interacts with larger platforms such as Google Maps.
Launching
Bringing the new hotel app to market to new users makes their hotel booking experience more convenient. The exciting features of the new mobile hotel booking app will generate new interest in the hotel chain’s list of offerings. Hotel chains with their mobile app are perceived by visitors as more innovative and customer-centric. Marketing and advertising campaigns can be used to promote the launch of a mobile hotel booking app to an eager public.
Upgrade and maintenance
After the development and launch of a mobile hotel app, additional issues may need to be addressed. These may be errors in searching the screen for detailed hotel information or errors in the mobile app’s price comparison tool.
